Specialized marketing consultants in
the global food industry.
We were founded
in 1986 by Tom Payne, who sought to bring a
level of energy and dedication to the
business to business side of consulting and
marketing. Initially, the firm was
called Thomas J. Payne & Associates.
Tom felt there was a need for a market
consulting firm that specialized in the food
industry, that understood the business,
language and culture.
behind TJP's business is to merge the
disciplines of food science, marketing and
communications in order to help clients achieve
their objectives. This specialty has been
very successful. We have maintained our
original client base and have expanded to new clients and
activities each year. Since founding,
we have developed a worldwide reputation in
the marketing area and have expanded
operations into more than 50 countries
worldwide. Tom believes that if you
are going to consult--you must also be able to
do! Tom has also expanded into small business
activity where he works with and forms small
companies and industries around the world
taking new items from seed to market.
Some of our clients say we are not your
average consulting firm. We take a
fresh, slightly unorthodox approach to
business, cut through the red tape and at
all times, have a good time at what we do.
This is why we succeed and also why something interesting is always happening at
pioneered the discipline of food technology
marketing. Quite simply, because we
understand the science of food, we are able
to represent an industry or ingredient
supplier to the food processing
industry. We see things from a
technical, marketing and communications
angle and help become a member of the
client's ingredient marketing team.
TJPMD sees food from a technical angle
and develops reasons why a specific
ingredient works in a food manufacturing
- Ingredient Documentation
- Technical Analysis
- Comparative analysis
Marketing: TJPMD uses marketing expertise to
study the various components of the food
industry to find logical market niches and
avenues for product usage.
- Market Research & Trade Structure
TJPMD uses valid communications channels
such as magazine articles, web sites, trade
shows and other avenues to get the client's
message across to the potential customer.
- Trade Publicity & Advertisements
- Trade shows
TJPMD programs are evaluated and success is
measured and proven to clients.
Research & Recon
you want to discover new lands
, you must leave sight of the shore...TJP
is an American company working around the
world. Our philosophy is that you must
first do good business in your home country
before you are of use overseas, and we have
paid our dues on the home front (See
For the past 19
years, we have taken our discipline abroad
working successfully for US and foreign
clients on marketing research and
go into a market and rapidly receive a true
read on conditions and possibilities for
your product. You do not need an
econometric model of the macro-economic
situation of a country. You need
to know: What's happening? Will my product
sell? For how much and to whom? We have worked now in more than 50
countries, and know the players in the food
industry and trade. We work with in-country experts who know what is going on
and help you get right down to business. Oh
yes -- if you do want an econometric model
we can do those too!
- Country reports, statistics, trade channels
- Feasibility studies
- Introductory contacts and visits to foreign
- Local representation assistance
Our clients here in the USA have relied upon
us to help them break into new markets.
We hit the beach, set up product
introductions, work with locals to get the
product into the food industry and the
marketplace. We work with media to do
market promotional activities to help
introduce a product to the people and help
make the initial sales.
- Publicity in Foreign Language Trade
Spread the word on your product in-country.
Document products in the language of the
country you are targeting. We do
technical translations, checked in-country by professionals with business
sense. We also publish newsletters and direct
mailings to specific target audiences.
- International Web Sites.
Develop and publish web sites to help
companies develop a presence in-country.
We were one of the first to develop
Japanese Kanji Web sites for our
- Trade Shows.
We arrange and staff trade show exhibits
in the food industry.
- Arrange Meetings and Seminars.
We set up professional meetings,
appointments with companies and host
technical seminars at Universities and
trade schools where you can get your
message across and develop a local
- Business Introductions and
We know the movers in the food industry
in more than 50 countries and can give
your firm a head start, with key
introduction and assistance in getting
started in the market.
We work for
foreign firms and industries to find their
way into the US and foreign markets.
As experts in the USA food industry, we are
adept at explaining the realities of market
entry, introductions and alternative
- Feasibility studies
- Product or ingredient sourcing in the USA and
- Product technical troubleshooting and
Aji Collection- TJPMD worked from the
ground up with a Peruvian partner to help introduce
a line of specialty Peruvian peppers in the
the USA. This included all aspects of
the business, seed collection, package
design, importation, marketing and
promotion. We are still in business
and famous in Peru. We also export to
countries around the world. Take a
look at our online catalog, and remember all
visits begin and end at the gift shop!
Programs (10 or more years)
- California Raisin Advisory Board/
California Raisin Marketing Board,
- Raisin Administrative
- Walnut Marketing
Walnut Commission, Sacramento,
- North American Blueberry
Council, US-Highbush Blueberry Council, El Dorado
- Flax Council of
- National Honey
Programs (5 years or less)
- APEDA, Department of Trade,
Government of India, New Delhi, India
- World Bank, Washington DC.
African Republic, Diversification
- Land O'Lakes International Dairy
Division, Honduras, Dairy
- US-Aid, Washington DC.
- Central Asian Development
- Indonesian Trade Promotion Council,
Jakarta, 24 different research studies
on food and related items.
- Industrial Development Corporation,
Sandton, Republic of South Africa,